Finance Operations for startups and scale-ups
Working alongside founding teams to ensure the numbers, the narrative, and the operating cadence all line up.
Crunchy Numbers is led by Gary Gurevich, CPA, who has served in senior finance and operations roles in-house at SaaS and consumer businesses including Greenhouse, Wyng, and The Farmer's Dog.
The finance work behind a fully aligned leadership team.
Engagements usually start with a little cleanup and building, then turn into the operating layer that founders and executive teams can rely on: the accounting close, cash projections and GAAP forecasts, board materials, and business systems.
Month-end close engineered for compressed timelines and internal controls.
End-to-end FP&A cycle, including cash flow forecasting and strategic planning.
A driver-based model that (1) runs on your actual transactions, (2) serves as the foundation for analytical materials like board decks.
Board decks and the numbers behind the strategy.
Handle each stakeholder's specific reporting pack requirements accurately and on-time.
External audits, managed through to completion.
Systems and integrations set up so reporting traces back to the source.
Build practical AI workflows with your team — on your company's in-house infrastructure.
The model
Not "fractional." Part of the operating rhythm.
We work in your company's native channels, stay close to the founder and exec team, and help turn messy operating reality into numbers, materials, and decisions everyone can trust.
This is not arm's-length advisory. Crunchy Numbers is built on expertise from multiple "tours-of-duty" as the in-house finance leader at high-growth SaaS, DTC, and consumer electronics companies — working directly with founders and exec teams through pivots, hypergrowth, and the messy middle of scale, including at:
Continuity
As we work, the definitions, decisions, and processes get captured — for the sake of business continuity and for more effective future cycles.
Crunchy Numbers is led by Gary Gurevich, CPA, who has served in senior finance and operations roles in-house at SaaS and consumer businesses including Greenhouse, Wyng, and The Farmer's Dog.
Fit diagnostic
Curious how we'd scope your business?
Run the fit diagnostic — a finance read on your company, a scope you can refine, and indicative pricing if useful.