Gary Gurevich, founder and principal of Crunchy Numbers

About Crunchy Numbers

Crunchy Numbers is the culmination of controllership and strategic finance experience from many tours-of-duty at ambitious companies that are scaling their revenue, reach, and corresponding business operations.

Gary Gurevich, CPA founded Crunchy Numbers as an embedded finance team, which brings the founder-friendly, collaborative approach that he has grown to love, to more founding teams.

Gary brings a weirdly effective combination of experiences and skills to make Crunchy Numbers a practice that's highly collaborative, reliable, and innovative in its use of AI to improve reliability, quality, and reach.

  • Public accounting: PricewaterhouseCoopers (PwC)
  • In-house finance leadership: Wyng, The Farmer's Dog, Greenhouse Software, and others
  • Software development and automation: a strong AI-assisted engineering lead per YC's Paxel

That background shapes the practice.

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